Digital Trust Movement

The Swiss Digital Initiative aims at bringing ethical principles and values into technologies through concrete projects. Therefore, We have launched a Digital Trust Movement! An awareness campaign, urging organisations to ensure trustworthy digital services for end-users and raising awareness of the importance of digital trust. Check our four available tools below!

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The Digital Trust Label

To go beyond self-assessment and certify compliance with the criteria established for gaining the trust of service users, SDI launched a label in 2021. The Digital Trust Label, the first of its kind, signifies the trustworthiness of a product in a clear and visible manner. The Label is exclusively awarded to organisations that meet the 35 criteria after undergoing an audit conducted by an independent body.

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The Labelled Services - Digital Trust Pioneers

Once a digital service has successfully passed our rigourous audit and the Digital Trust Label is awarded, the digital service is added to the list below. The awarded service is granted a unique Digital Trust Label certificate that is made tamper proof using CERTUS® QR code technology.

The Digital Trust Compass

SDI has developed an online self-assessment tool to determine whether your organisation respects and protects the interests of its users and to assess the level of digital trust awareness among end-users. It serves as a compass, guiding you along your digital trust journey, providing the right direction. The tool consists of 20 precise questions, with answers on a scale of 1 to 10, based on the Criteria Catalog.

Try out the Compass →

The Digital Trust Criteria Catalog

An expert group led by the Ecole Polytechnique Fédérale de Lausanne (EPFL) has compiled a catalogue of 35 criteria aimed at building up the trust for users of digital services. The criteria are based on four categories: security, data protection, reliability, and fair user interaction. The Digital Trust Criteria is the base and inspiration of all our projects & trust tools.

See the Criteria here

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The Digital Trust Guide

Based on the Criteria, SDI has created a 'user guide' to digital trust. This guide is designed to assist businesses or organisations that handle user data. The primary objective is to establish a robust framework of trust that safeguards the interests of users.

See the Guide here

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