Geneva/Paris, June 13, 2023 - The Swiss Digital Initiative (SDI) launches the Trust Movement at Viva Technology Paris (June 14th). A campaign to raise awareness of the importance of trust in a digitised world, based on practical digital trust tools available to organisations and individuals: the Digital Trust Criteria Catalog, the Digital Trust Guide, the Digital Trust Compass and the Digital Trust Label.
In today's increasingly interconnected and technologically driven world, the concept of trust assumes paramount importance. Trust, a fundamental aspect of human relationships, extends its significance to the digital space, where it becomes the cornerstone of interactions, transactions, and the overall functioning of digital systems. As technology advances at a rapid pace, the need to address the interplay between trust, ethics, and the digital landscape has become a pressing concern.
Recognising the criticality of trust and ethics in the digital world, the Swiss Digital Initiative has emerged with a compelling mission. Founded in 2020 at the World Economic Forum, the SDI aims to shape a more inclusive and ethical digital future with diverse tangible and practice-oriented projects.
The Digital Trust Movement: An awareness campaign based on four digital trust tools
In June 2023, the SDI is officially launching the Digital Trust Movement to raise awareness of the importance of digital trust targeting organisations providing digital services and its end-users, based on four tools:
From Geneva to the world!
Geneva is the ideal base for a Digital trust movement. Switzerland, its scientific excellence, its prosperity, its innovative strength, its culture of dialogue, its diplomatic tradition, and its neutrality, at the heart of Geneva, capital of peace and humanitarian law. By launching the Trust Movement and offering a suite of practical tools, the Swiss Digital Initiative aims to empower organisations and individuals to cultivate digital trust in their everyday interactions. Through collaboration, awareness, and the application of ethical principles, the SDI envisions a digital landscape characterised by transparency, reliability, and user-centricity. As technology continues to shape our world, the promotion of digital trust is crucial to foster an inclusive and trustworthy digital future.