Artificial Intelligence is the buzzword of the last few years. Its effect on our everyday life is not yet fully recognizable. However, you can be sure AI has found its way into your life. You just don’t know it yet.
It’s time that you make yourself aware of these AI algorithms influencing your decisions or making automated decisions for you.
It is time that you become a conscious citizen in the digital world, where you know where incentives lie and how you can demand transparency.
This interactive art experience was created by students of Master Media Design program at HEAD – Genève in partnership with the Swiss Digital Initiative. Art is a potent tool to build awareness about ethical questions raised by digital technologies. The often abstract and complex subject matter can be made more tangible and lead to concrete experiences that make people think about the digital services surrounding us.
Open the experience and through your webcam an algorithm will create a profile about you and show you targeted advertising corresponding to your profile.
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And come back for more information.
With this project, SDI hopes to contribute to a broad and sustained debate about digital trust. Starting with empowering everyone with the tools to become a conscious citizen of the digital world.
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If you want to commit to digital responsibility and AI ethics with your company and your digital service, check out the Digital Trust Label and get in touch with us!